ICAS as a brand: meeting with "business sharks" on promotion issues.

ICAS Secretary General Vladimir Fomin and Development Director Igor Fyodorov met with Vera Shipulya, CEO of Sybarite Group, a full-cycle communications agency specializing on the creation of integrated communication solutions.

The International Council of Amateur Sports ICAS is already known in many countries: Cyprus, Greece, Spain, Italy, Lithuania, the UAE, Nigeria, Turkey, Tajikistan, China, Australia, etc.

In most of these countries there are already representations and national committees for the Games have been formed. The program of the competition includes more and more sports. Recently, our international family has joined: falconry, golf, volleyball for disabled people, football with CP disease, tennis and sports aerobics.

Despite the rapid pace of development, the Council, like any major international organization, needs a competent development strategy. ICAS, and in particular amateur movement Amsport, tries to reach the audience of amateurs of all ages, countries and peoples. And the competent strategy of promotion and development will help to satisfy the interests of all groups of amateurs.