SPONSORS, CHILDREN AND ICAS
Those who are most plagued by the professional sport standards are children. The financial requirements at children’s sports schools and clubs are intrinsically inflated. At the same time the grants presented by a donor state and local governments, the moneyed assistance arrived from other sponsors can’t for the time being cover the objective needs of all those who are going to devote their leisure to sports from an early age. With various levels of intensity this problem emerges practically all over the world.
When organizing and holding international competitions in the field of amateur sports the ICAS fulfills other tasks also, including publicity events as a side line. It is evident in this connection that one of the subfunctions of the ICAS consists in targeted contribution to the work on active mobilization of the public opinion, individual persons and the government in the interest of the development of children’s sports. At first sight the interest of each and every one in the health promotion of the young generation is evident, however, if the government rations out its grants in dribs and drabs and qualifies them as weighty subsidies, it will force both children and their parents into a corner, will break them of the habit of a healthy lifestyle and engraft such perspectives and ideas in them as are opposite to the present ideals and aspirations of the vast majority of its citizens with relation to the sport itself and its role in the social and private life.